When I am creating anything, I think of the three initials that are S.L.R. which stand for Stop, Look & Remember and that is my goal with the viewer of my work.
I started Loner 17 Designs in just about the same time I graduated from school. The way I came up with the name and logo was pretty much by coincidence. Over the years, I had collected many strange, odd and unique range of photos, another passion of mine has always been Photography and one day, as I was going thru them I noticed this photo
of a lone plane in the cloudy sky that I had taken at the El Toro Air Show
in Tustin California many years ago and once saw it, I knew that this was going to be my Freelance logo. After that, I just needed a name.
I came up with the name Loner because I felt it described the photo well. A lone plane lost in this dark and uncertain sky with a small glimps
of sun to give hope on the long journey. The number 17 is my birthday which has always been a lucky number for me, while being my fathers birthday as well and also the day I started Loner 17 Designs, September 17, 2005. That’s pretty much it, just a guy who takes one design at a time... but with a passion.
“Art washes away from the soul the dust of everyday life.”
“There’s no retirement for an artist, it’s your way of living so there’s no end to it.”
“The job of the artist is always to deepen the mystery.”
“Those who do not
want to imitate anything, produce nothing”
Artists who seek perfection in everything are those who cannot attain it in anything.
“Create like a god, command like a king, work like a slave.”
“The holy grail is to spend less time making the picture than it takes people to look at it.”
True artists are almost the only men who do their work for pleasure.
I’ve never believed in God, but I believe in Picasso.